rupal jain


Personal Selling

17th August 2015
Personal Selling Personal Selling is explained as a one-to-one interaction between the organisation's sales representative and the buyer/ potential buyer to influence and persuade them to make a purchase in a systematic, repetitive and measurable way. ... Read >

Direct Maarketing

17th August 2015
Direct Marketing Through Direct Marketing (also known as direct sales) the seller directly approaches their potential customers to sell their products/ services. The common form of this sales technique are telephonic sales, direct mailing of catalogues... Read >

Traders Sales Promotion Techniques

17th August 2015
Traders Sales Promotion Techniques: - Types of Sales Promotion: - 1. Consumer Sales Promotion: - Consumer Sales Promotion program is designed to inform, educate and persuade the customers to buy company's product/ services and to stimulate demand of... Read >

Consumers Sales Promotion Techniques

17th August 2015
CONSUMERS SALES PROMOTION TECHNIQUES Consumers Sales Promotion techniques are as follows: - 1. Contest: - Here consumers are asked to answer few simple questions on a form provided by the company and are requested to forward the same form to the co... Read >

Corporate Advertising

17th August 2015
Corporate Advertising Corporate Advertising is explained as a promotional strategy that is planned by the organisation to not only sell the organisation's products/ services to the consumers but also to foster a positive image among the customers and oth... Read >

Decision Making Model

17th August 2015
Decision Making Model A manager consciously and subconsciously makes hundred's of decisions in a day. Most of the decisions have significant impact on the organisation's profitability and productivity. A timely, well considered decision can lead the orga... Read >


10th September 2008
RATAN TATA - A VISIONARY "I am proud of my country. But we need to unite to make a unified India, free of communalism and casteism. We need to build India into a land of equal opportunity for all. We can be a truly great nation if we set our sights hig... Read >


10th September 2008
DHIRUBHAI AMBANI - THE UNFORGETTABLE. "Between my past, the present and the future, there is one common factor: Relationship and Trust. This is the foundation of our growth". This memorable line having a significant meaning was said by a great Indian E... Read >

Rahul Bajaj - Business Maharaja

10th September 2008
RAHUL BAJAJ - A Business Maharaja * Rahul Bajaj is an Executive Chairman and Head of Bajaj Group of companies of Bajaj Auto Ltd, Bajaj Group was started by Jamnalal Bajaj. * The Bajaj Group diversified their businesses to automobiles, home applianc... Read >

K.V.KAMAT - A Success Story

05th September 2008
K.V.KAMAT - A Success Story # In 1971, he joined ICICI (an Indian financial institution) in the Project Finance Division that later founded ICICI Bank and merged with it is 2001. # Before becoming the Chief Executive Office and Managing Director in ... Read >


20th August 2008
MANAGERIAL ROLES, DUTIES AND RESPONSIBILITIES "One of the most important tasks of a manager is to eliminate his people's excuses for failure. A leader is not an administrator who loves to run others, but someone who carries water for his people so that... Read >